How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)

Kieran Flanagan and Kipp Bodnar dissect Gamma's marketing strategies, an AI presentation tool that achieved $50 million ARR with only 30 employees. They focus on Gamma's four-step marketing approach, emphasizing influencer marketing as the new form of virality, replacing traditional product-led growth. The discussion covers how to effectively leverage influencers, the importance of brand investment before performance marketing, and the necessity of user testing and product differentiation. They highlight that AI startups' rapid growth isn't solely due to innovative products but also strategic marketing, including embracing personality-driven content and optimizing creator partnerships.