Advice Line with Bobbi Brown of Jones Road Beauty

In this episode of "How I Built This Lab," Guy Raz hosts Bobbi Brown to provide advice to entrepreneurs who call in with business challenges. The first caller, Mark Sokolowski, an orthopedic surgeon, seeks advice on scaling his cabbage-based joint pain relief rub, CabDab. Bobbi suggests focusing on PR and targeted marketing. The second caller, Abby Roselier, a young entrepreneur with a custom phone case business, asks about scaling her social media-driven business; Bobbi recommends exploring collaborations and empowering other faces to represent the brand. The final caller, Henry Davis, co-founder of Tannin Oral Care, wants to broaden the appeal of his post-coffee mouth rinse; Bobbi suggests rebranding to target general oral health and wellness, while Guy emphasizes educating consumers about the product's natural ingredients and benefits.