INTELLIGEMS

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RICHPANEL

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Eric Bandholz is the Founder & CEO of Beardbrand and the host of Ecommerce Conversations, which you can find at https://www.practicalecommerce.com/author/eric-bandholz.

Get his "36 Ways To Revive An Ecommerce Business" episode here: https://www.practicalecommerce.com/36-ways-to-revive-an-ecommerce-business.

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Eric Bandholz, founder of Beardbrand, joins the show to talk candidly about rebuilding after losing nearly $1M in cash between 2023–2024. In this episode, Eric shares how Beardbrand plugged its biggest leaks—inventory issues, packaging missteps, and manufacturer misalignment—and why raising prices actually restored trust with customers.

We also dive into deeper questions: what it means to build for freedom instead of an exit, how to sustain motivation after 13 years in the same business, and why work itself can be life-giving. Eric discusses the role of subscription growth, fragrance innovation, and even AI-driven ads in shaping Beardbrand’s next chapter.

If you’re running an eCommerce brand under pressure from margin compression, lawsuits, or scaling hurdles, this conversation offers grounded perspective. You’ll walk away with concrete lessons on pricing, manufacturing strategy, subscription models, and long-term founder psychology.

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CHAPTER TITLES:

00:01:32 - Erics Big Reveal

00:03:12 - Current State of BeardBrand

00:07:29 - Why Problem Solving Is Key

00:15:03 - Price Changes In Products

00:17:17 - Andrew Opens Up About His Fragrance Brand

00:20:55 - What Goes Into Fragrance Development

00:25:33 - Subscriber Growth

00:34:05 - BearBrand New Productline

00:37:21 - Package Material Sourcing

00:41:09 - Building For Freedom

00:52:09 - Exciting Erik Ideas

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.

The Andrew Faris Podcast