Aseem Badshah. He’s the founder and CEO of Socedo which is a twenty person, B2B, social media demand generation company backed by Techstars Ventures, Vulcan Capital and Divergent Ventures. Before this company, he was the founder of Uptown Treehouse, a social media marketing agency working with brands like Uniqlo, Nike, Western Union and Lenovo.

Famous Five:

Favorite Book? – Good to Great
What CEO do you follow? – Satya Nadella
Favorite online tool? — Outreach
How many hours of sleep do you get?— 6
If you could let your 20-year old self, know one thing, what would it be? – “Be patient and focus, above all, on people”

Time Stamped Show Notes:

01:34 – Nathan introduces Aseem to the show
02:06 – Socedo helps B2B marketers find the relevant prospect on social media
02:37 – “The last 9 months have been all about efficiency”
02:47 – Socedo now has $4K in MRR per month per AE
03:42 – Socedo is now moving away from the outbound and ABM model
03:47 – Socedo targets SMB companies now
04:03 – Socedo has free trials on their website
- 04:18 – The point is to become a pipeline for their AEs
04:58 – Socedo is helping Pendo’s growth
05:08 – Socedo is looking at moving up their ACV
05:57 – Socedo helps B2B companies cut through the noise
06:24 – On the sales side, Socedo is more focused on selling to B2B as opposed to B2C companies
07:00 – Average MRR
07:23 – Aseem ties employee count to growth
- 07:45 – The idea of scaling too quickly isn’t really healthy
08:40 – Aseem wants to make sure that their focus is on the right segment of the market
10:00 – Everywhere in SaaS is crowded these days
10:21 – The outbound path is where Sodeco will bump into their competition
10:54 – Sodeco is specifically serving the B2B social media marketers who are underserved individuals
- 11:20 – Sodeco helps them grow their presence
12:34 – Hootsuite is great for marketers who are managing their content for their audience
13:00 – Sodeco finds and grows the audience by targeting the right prospects on social media
14:44 – The Famous Five

3 Key Points:

Resources Mentioned:

Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

837: SaaS: A Good Reason to Have Flat Growth at $200k MRR

SaaS Interviews with CEOs, Startups, Founders