In this monologue podcast, Greg Isenberg shares his expertise on building a $100K MRR mobile app, emphasizing the importance of serving a daily habit with a narrow, AI-integrated use case. He outlines a framework involving rapid prototyping, focused distribution testing on a single channel, onboarding 100 true users, and implementing a retention loop with referrals, scaling through ads, ASO, and affiliates. Isenberg stresses the significance of identifying habits with paid demand, leveraging tools like Reddit, Idea Browser, and TikTok for validation, and optimizing the app store experience. He also discusses pricing strategies, customer acquisition methods (organic, owned, and paid), key metrics to monitor, and a framework for prioritizing new features, concluding with four app ideas.
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