075: Tactics Tuesday: Using AI to Create Your Own Amazon CEO

In this episode of the Brand Fortress HQ podcast, Jon, Mike, and Matt discuss leveraging AI to enhance brand management on Amazon, focusing on custom GPTs and AI aggregator services. Matt shares his experience using and creating custom GPTs, emphasizing the power of combining multiple specialized GPTs for tasks like marketing and data analysis. Mike explains the benefits of using specific GPTs to avoid hallucinations and to simulate expert conversations for creative problem-solving. The conversation covers practical applications, such as optimizing product listing images and streamlining email campaigns, highlighting the importance of human expertise in conjunction with AI. They also explore AI aggregator services like Abacus, which provide access to various AI models, offering cost-effective solutions for businesses. The hosts provide actionable advice for brand owners, encouraging them to explore custom GPTs and to use AI to improve their understanding and application of AI tools.