In this episode of Starter Story, Pat Walls interviews Diego Roshardt, the founder of App Akamai, an AI SaaS that allows users to build mobile app designs quickly. Diego shares his journey of building a $17K MRR business in four months with zero marketing spend, primarily leveraging Reddit. He details his "Reddit Marketing Playbook," which includes becoming an active Reddit user, identifying relevant subreddits, creating valuable organic posts that don't feel overly promotional, and posting consistently. Diego also discusses his tech stack, business costs, and key lessons learned, emphasizing the importance of solving problems in growing markets and prioritizing marketing from the outset. He advises aspiring founders to quickly launch a minimum viable product (MVP) and start marketing it immediately.
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