In this episode of the Startup Ideas Podcast, Greg Isenberg explains how to leverage Sora 2, Perplexity, and Claude to generate viral video concepts for building an audience and creating successful startups. He details his workflow, starting with using Perplexity for deep research to identify audience motivations and trending content formats. He then demonstrates how to use Claude to brainstorm video concepts, evaluate their potential for engagement, and optimize prompts for Sora 2 to produce compelling short-form videos. Isenberg emphasizes the importance of iteration and testing to increase the likelihood of creating viral content that captures attention and drives business opportunities.
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