Uncapped #25 | Lulu Cheng Meservey

In this interview, Jack Altman speaks with Lulu Cheng Meservey, a communications expert, about the increasing importance of comms for startups. They discuss how companies with strong "aura" and clear communication strategies tend to attract better talent and achieve greater success. Lulu emphasizes that effective comms starts with a clear mission and understanding what people need to know about the company to support that mission. She introduces the concept of a "homeostatic set point" for a company's reputation, suggesting that companies should aim to be seen as "underrated" to encourage support and investment. The conversation also covers the importance of narrative arcs in storytelling, the strategic use of language, and how founders can embody the values of their company to inspire employees and customers. Finally, they touch on the evolving relationship between tech companies and the media, advocating for self-sufficiency in comms while still recognizing the value of media collaboration.