ANTONIO CAMPO DALL'ORTO | Da MTV ai vertici RAI: storia di un visionario! | Passa dal BSMT _ S04E81

The podcast explores Antonio Campo Dall'orto's career, from launching MTV Italia to his role as Director-General of RAI, and his perspectives on the evolution of media. Dall'orto emphasizes the importance of adding value to people's lives through media, citing Raiplay as an example of public service innovation. He recounts the challenges and triumphs of launching MTV Italia, highlighting its focus on representing youth culture and gender equality. The conversation touches on the impact of technology and the rise of platforms like YouTube, noting the shift in power dynamics and the importance of micro-communities. Dall'orto also reflects on the cultural clash he experienced at RAI, advocating for a balance between entertainment and serving the public good.