Today, we talk with Colm Hayden, Head of Growth at Triumph - the app redefining real money gaming for a new generation of players.

🔥 Topics covered:

How Triumph scaled to $100M+ payouts with 13 mini-games

Why their audience is 21–35, not 60+

How they build 10 new creatives a day

Why their ads with Soulja Boy crushed every benchmark

Why “trust-based UA” matters more than CPI

How they cracked TikTok before Meta

📊 Core metrics:

Avg payout: $3 per game

$100M+ total prizes

5-min average time to deposit

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special Guest: Colm Hayden

https://www.linkedin.com/in/colmdotcom/

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Triumph and Hosts

01:45 Understanding Skill-Based Gaming

03:23 Triumph's Unique Approach and User Demographics

06:41 Game Selection and Gameplay Mechanics

09:25 Revenue Model and Player Payouts

12:41 Legal Landscape and Market Expansion

15:29 User Acquisition Strategies and Metrics

18:04 Advertising Challenges and Compliance

20:41 Competitors and Market Positioning

23:26 Ad Monetization and Future Plans

28:03 Creative Marketing Strategies in Gaming

29:18 The Importance of Authenticity in Ads

31:19 Elements of Effective Advertising

32:07 Leveraging Celebrity Endorsements

34:12 Innovative Streaming and Content Creation

34:37 User Acquisition and Retargeting Strategies

35:35 The Role of Playable Ads

36:45 Future Expansion Plans for Triumph

38:54 Understanding the Skill-Based Gaming Market

41:24 Learning from Industry Leaders

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

🎮💰 Triumph’s Story: From Brick Breaker to the $100Mil

two &amp; a half gamers

two & a half gamers