This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends at BERA.ai.

In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works.

Now, here’s the important part: you’ll hear the very first episode right here in The CMO Podcast feed. But if you’d like to hear the rest of the series, head over and follow The Brand Builder’s Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.

Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook

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Welcome to the very first episode of The Brand Builder’s Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).

In this 8-part series, we’ll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.

We kick things off by asking the most fundamental question: Why does brand matter?

Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.

If you’re a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.

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Each week we’ll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week’s worksheet here: http://bit.ly/4mZImdd

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Read about upcoming episode topics and guests here: https://bera.ai/podcast/"

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New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve

The CMO Podcast