In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company, about her journey building a culturally rich specialty coffee brand that launched in 2021. Jessica shares how Ezra Coffee Company stands out in a crowded market by focusing on naturally flavored, mixed-origin blends and storytelling through unique blend names tied to significant events in American history. She discusses the strategic decision to launch on Amazon for its broad reach, data analytics, and testing capabilities, which have been instrumental in product innovation and forecasting. Jessica also shares insights into preparing for the holiday season, the importance of a strong team, and Ezra Coffee's commitment to giving back through scholarships, highlighting the company's recognition as one of Amazon's 2025 Forces for Good recipients.
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