In this episode of the Amazon Ads Podcast, Andrew and Stephen discuss five advertising strategies for success in the consumer packaged goods (CPG) category on Amazon. They emphasize understanding the lifetime value (LTV) of customers to determine the target ACOS, optimizing for new-to-brand customers through non-branded keywords and bid adjustments, and ensuring product listings are fully optimized with high-quality images and reviews to achieve a 20% conversion rate. They also highlight the importance of building brand awareness through off-Amazon tactics like influencer marketing and engaging video content. Finally, they stress the need for product differentiation in a crowded market, suggesting that without a unique selling proposition, success may be limited.
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