In this episode of "The 15 Minute Founder," Arjun Mahadevan interviews Corey Ganim about his entrepreneurial journey, specifically focusing on his Amazon business, Brand Rocket. Corey shares his experiences with cold calling, hiring virtual assistants, and the nuances of the wholesale business model on Amazon, contrasting it with private label and arbitrage. He discusses the importance of shipping and logistics, the reality of profit margins, and the common misconceptions perpetuated by Amazon "gurus." Corey also delves into his personal productivity habits, the biggest lessons he's learned about managing people, and how he's leveraging AI for content creation, offering actionable advice for aspiring entrepreneurs, emphasizing focus and consistency.
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