In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack the seismic shift in web browsing with the launch of ChatGPT's new browser, Atlas. They explore how AI-native browsers like Atlas, Comet (Perplexity), and Gemini (Google) are reshaping how marketers interact with web apps, manage tasks, and extract insights—right from the browser. Dan predicts the beginning of a new "AI browser war" that could transform marketing workflows forever.

My Favorite AI Tools

Tella - https://danchez.com/tella
High Level - https://danchez.com/highlevel
Zencastr - https://danchez.com/podtools
n8n - https://danchez.com/n8n

Resources Mentioned

ChatGPT Atlas - https://openai.com/index/introducing-chatgpt-atlas/
Comet (Perplexity AI) - https://www.perplexity.ai/grow/comet
Gemini in Chrome - https://gemini.google/overview/gemini-in-chrome/
Claude's Mac App & Memory Update - https://claude.ai
Aiden Bai Viral Post - https://x.com/aidenybai/status/1980707211677757546
AI Marketing Industry Report 2025 - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/

Timestamps

0:00 - Atlas AI browser launch & browser war prediction
1:19 - First impressions of Atlas (and rainbow spinning logos)
2:50 - Fear of falling behind and staying tech-savvy
4:51 - AI browser access changes marketing workflows
6:29 - Agent mode security risks and prompt injection dangers
8:09 - Real use cases for agents in marketing tasks
9:29 - Atlas access vs company data security policies
11:16 - Comet & Gemini: AI browser competitors
13:02 - UI/UX comparison between Atlas, Comet, and Gemini
15:01 - AI becomes an integrated co-pilot in the browser
19:13 - Claude's update overshadowed
20:22 - Sponsor: High Level automations update
21:18 - Everyday AI: Project management and finance form breakdowns
31:35 - Memory and cross-app access in Atlas
32:46 - Poll: Most marketers have used AI less than a year
36:07 - Viral Post: "Sus" post by Aiden Bai and privacy myth
38:29 - OpenAI as the "Patriots" of AI

The AI Browser War That'll Reshape How Marketers Work

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