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Most eCommerce founders are being sold a fantasy about AI — instant efficiency, zero friction, unlimited growth. The truth? For most operators, implementing AI creates new layers of complexity before it delivers real results.

In this episode, Andrew Faris breaks down how his agency, AJF Growth, is actually integrating AI into their creative process — from scripting and ad generation to process design and client delivery. You’ll hear the unfiltered reality of what’s working, what’s breaking, and what every operator should know before betting their systems on automation.

If you lead a 7–9 figure brand or agency and are trying to scale profitably in the age of AI, this conversation will save you months of frustration. Learn how to think like an engineer about context, process, and adoption — so you can turn AI from a shiny object into a real advantage.