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In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business.

My Favorite AI Tools

Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
High Level (My all-in-one marketing platform) - https://danchez.com/highlevel
Zencastr (Best AI podcast tool) - https://danchez.com/podtools
n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

Core Values Word Bank:
AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/pod

Timestamps

00:01 – The human edge over AI: core values and lived experience
01:19 – What your "why" really is and why most people lose sight of it
02:32 – Why core values are your differentiator in a sea of AI sameness
05:20 – Ken's journey: discovering and teaching core values
06:53 – What core values are (and aren't)
10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless
15:05 – Using life stories and reflection to uncover values
19:14 – The "Reality Audit": time, money, energy, and fear as value indicators
23:14 – How to shortcut the process using ChatGPT
26:19 – Final step: aligning and refining your true top 5 core values
30:32 – Core values in marketing: bring them to life with stories
35:29 – 3 key stories every marketer should craft to express values
38:14 – Add the story of transformation to the mix
39:36 – Stories across your content make your values unmistakable
40:46 – Getting help: AI can assist, but humans help discern your truth

Your Unfair Advantage AI Can't Fake

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025