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05 Mar 2024
1h
14m
013「串台·消费新知」2024消费图鉴,哪些赛道机会值得把握?
品牌消费观
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本期播客节目探讨了消费市场的趋势和现象,包括消费的分层、新实用主义消费、消费行为的浮动性、消费主义对人们的影响、情绪价值在消费中的作用、县城消费的特点和趋势、中国消费市场的两极分化现象、细分化产品和性价比对消费者需求的影响、消费升级与控制感、体验、国潮元素之间的关系,以及国潮和中式怀旧在未来品牌元素中的发挥等。
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How to Get Rich: Every Episode
Naval