In this reprise episode, I’m bringing back one of the most timely conversations we can have as we gear up for 2026 conference season: getting on the damn stage. After so many of you resonated with my encouragement to apply for the damn award despite imposter syndrome, it felt like the perfect moment to revisit this message. Because the truth is no one cares about your future as much as you do, and if you’re waiting for permission to step forward, you’ll be waiting forever.

Whether you’re on the brand side navigating approvals, or on the solution-provider side navigating sponsorships, there are concrete strategies you can use to share your point of view, elevate your career, strengthen your partnerships, and make events infinitely more rewarding. I’m also revisiting insightful community comments from LinkedIn that expand the conversation in really meaningful ways. Let’s get you on that stage in 2026!

This episode is sponsored by Mirakl Ads

Timeline

[01:00] Why I’m bringing back this episode and how it connects to imposter syndrome.

[02:30] How brand-side leaders benefit personally and help their organizations by speaking publicly.

[03:45] The “Speaker” effect: how having that badge transforms your experience at events.

[05:30] How to navigate internal approvals, stick to your expertise, and decide when to go off-script responsibly.

[07:30] Why solution providers often have to “pay to play”, and why it can still be totally worth it.

[09:10] The power of original research as your ticket to the stage.

[09:55] Community insights on panels, real tactical content, and balancing restrictions with value.

Links & Resources

Read my article Its conference season. Get yourself on the stage!
Read my article Apply For The Damn Award
Are you based in Atlanta or be in the ATL area on Weds Dec 3rd? Join me and a couple dozen of your new retail media industry besties for a festive happy hour! Register here
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Get on the Damn Stage: Why 2026 Is Your Year to Step Into the Spotlight

Retail Media Breakfast Club