In this episode, Carlos Gonzalez de Villaumbrosia interviews Elena Verna, Head of Growth at Lovable—the fastest-growing AI startup to ever surpass $100M in ARR, hitting the milestone in just eight months. With a proven track record leading growth at Miro, Amplitude, Superhuman, and Dropbox, Elena brings unparalleled expertise in driving sustainable, product-led growth across both hyper-growth and turnaround environments.

Elena shares how building in the fast-moving “vibe coding” category requires a radical shift in how we define product-market fit, structure growth teams, and measure success. From product-led monetization loops to redefining brand as a product responsibility, Elena outlines a bold vision for what growth looks like in the age of AI-native products.

What you’ll learn:

How Lovable ships at record speed, with daily product updates and a 3-tier launch model.
How AI-native products redefine activation, retention, and monetization.
Why product teams must now own brand experience—not just features
How Elena designs feedback, education, and referral loops that turn users into growth engines.
The evolving role of activation, retention, and monetization in AI-native PLG.

Key Takeaways 👇

Velocity as a Moat: Why rapid shipping is a survival strategy in AI-first companies.
Always-Evolving PMF: How Lovable redefines product-market fit weekly in a category shaped by fast-moving LLMs.
Product-Led Brand: Why every product touchpoint must be “lovable”—and how that standard powers word-of-mouth loops.

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Elena Verna

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Lovable Head of Growth on The New AI-Native Growth Playbook | Elena Verna | E279

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