In this monologue, Alex Hormozi discusses how to improve sales performance by focusing on the right words and the right tone. He emphasizes the importance of having a script and mastering its delivery through volume, speed, and articulation. Hormozi introduces a method for memorizing scripts and highlights the significance of pauses and vocal inflections. He also shares tips for objection handling, emphasizing the value of asking multiple times and reframing objections, and stresses the importance of effective discovery in the sales process, providing techniques for extracting detailed information from prospects.
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