What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)

In this episode of Lenny's Podcast, Lenny interviews Jeanne Grosser, COO at Vercel and former CPO at Stripe, about go-to-market strategies. Jeanne defines go-to-market as any function touching a customer or making revenue, including marketing, sales, customer success, and support. She discusses the rise of the go-to-market engineer and how AI can automate and improve sales processes. Jeanne emphasizes the importance of treating go-to-market as a product, focusing on customer experience and providing value at every touchpoint. She also shares tactics for effective segmentation, the importance of good discovery, and building a sales organization that works well with product and engineering teams. The conversation also covers PLG, pricing strategies, and sales compensation.