This podcast episode explores the rise of generative AI and the impact of foundation models in expanding AI capabilities. Generative AI, exemplified by models like ChatGPT, allows machines to process and generate human-like text, opening up exciting possibilities for businesses. Foundation models serve as a knowledge base that can be fine-tuned for various tasks, providing the foundation for understanding language and enabling tasks such as essay writing and question answering. The episode introduces Watson X, an IBM platform that leverages generative AI within the enterprise, with components for model manipulation, data storage based on a data lakehouse architecture, and governance principles. Watson X enables businesses to enhance customer service, support AI-based task orchestration, and facilitate code generation and application modernization. Trust is highlighted as a crucial aspect of AI adoption, with the importance of transparency, explainability, and trustworthy partnerships emphasized. The integration of AI into business processes is explored, highlighting its role in unlocking creativity and improving productivity. The episode also touches on personal finance management, the need for appropriate governance in enterprise AI, and the future impact of technology on business operations.