In this episode of The Diary Of A CEO, Steven Bartlett interviews Chris Koerner, a serial entrepreneur known as the "king of side hustles," about how to start and scale businesses with limited funds. Koerner shares his journey from selling golf balls as a child to launching over 80 businesses, emphasizing the importance of overcoming the fear of judgment and leveraging available tools. He advocates for copying successful business models initially, then innovating, and stresses the significance of testing ideas and understanding market needs. Koerner also discusses the concept of "ugly income," the value of finding good operators, and the trade-offs between entrepreneurship and stability, all while sharing actionable strategies and examples.
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