How to export to Italy. The insights from the local expert.

The podcast explores the Italian business landscape, focusing on regional differences and opportunities for foreign businesses. It highlights the varying levels of funding and ecosystem development between Northern and Southern Italy, with the North being stronger in manufacturing, technology, and R&D, particularly in the space industry, while the South excels in sectors like food. Dario Peirone, chairman of the board at Piemonte Agency for International Business Development, advises foreign companies to carefully consider their target market and potential partners when entering Italy. The discussion also covers the importance of B2B events, building relationships, and understanding Italian business culture, including the preference for conducting business over meals. The impact of the war in Ukraine and the COVID-19 pandemic on Italian businesses, particularly regarding supply chain relocation, is also addressed.