Entering the Estonian Market. Local expert's secrets and insights.

The podcast explores strategies for Ukrainian companies to enter the Estonian market, particularly focusing on construction materials. Eero Rastus, an entrepreneur, consultant, and venture investor from Estonia, suggests viewing Estonia as a gateway to the Baltic states, advising a pan-Baltic strategy. He emphasizes the importance of thorough market analysis to understand major players, sales channels, and competitive advantages. Rastus recommends leveraging existing networks to find local market experts and approaching potential buyers with a clear understanding of market conditions. He also highlights the value of visiting Estonia to meet stakeholders, attend industry exhibitions, and gather diverse perspectives from clients, architects, and even city officials.