174: Marques Brownlee (MKBHD) – State of the Workflow | Cortex

In this episode of Cortex, Myke Hurley interviews Marques Brownlee (MKBHD) about his video production workflow, particularly focusing on iPhone reviews. They discuss the timing of reviews, the challenges of switching between phones, and how MKBHD integrates devices into his life for testing. Marques explains his note-taking process using TickTick, the importance of writing scripts that sound natural, and the team dynamics involved in creating high-quality videos. They also touch on the impact of reviews on products, audience feedback, and the balance between influence and accuracy. The conversation extends to Marques's personal workflow, including managing a high volume of emails with SuperHuman, his use of Notion, and his thoughts on social media.

Outlines

Sign in to continue reading, translating and more.

Continue

174: Marques Brownlee (MKBHD) – State of the Workflow

Cortex

Introduction to Influence in Consumer Technology

Marques Brownlee's Essential Device and Studio Setup

Planning and Production Workflow for iPhone Reviews

Initial Impressions and Note-Taking Process for New Phones

Frustrations and Battery Life Benchmarking in Phone Reviews

Review Philosophy: Balancing Specificity and Broad Appeal

Production Process: Takes, Scripting, and Quality Control

Team Collaboration and Video Production Volume

The Impact of Shorts and Elaborate Video Intros

Creative Meetings, Team Size, and Management Challenges

Channel Strategy and the Value of In-Person Collaboration

Collaboration Software and the Need for a Personal Assistant

The Role of the Head of Production and the iPhone Review Strategy

Competitive Advantage and Navigating the Review Landscape

Packaging Strategy and Avoiding Controversy

The Impact of Reviews on Products and Companies

The Role of a Professional User and Considering Influence

Audience Feedback and Its Impact on Content

Handling Negativity and Unexpected Video Performance

Celebrity Status and Public Recognition

Avoiding CES and the Idea of a Disguise

The Value of Talking to People Anonymously

Home Screen Analysis: App Choices and Notification Policy

Embarrassing Mistakes and Social Media Preferences

Email Management and the Use of Superhuman

Superhuman's Effectiveness and Browser Preferences

Task Management with TickTick and Notion

Excitement for Techvember and Waveform Podcast

174: Marques Brownlee (MKBHD) – State of the Workflow

Cortex

00:00Introduction to Influence in Consumer Technology

Introduction to Influence in Consumer Technology

01:39Marques Brownlee's Essential Device and Studio Setup

Marques Brownlee's Essential Device and Studio Setup

03:52Planning and Production Workflow for iPhone Reviews

Planning and Production Workflow for iPhone Reviews

07:25Initial Impressions and Note-Taking Process for New Phones

Initial Impressions and Note-Taking Process for New Phones

10:10Frustrations and Battery Life Benchmarking in Phone Reviews

Frustrations and Battery Life Benchmarking in Phone Reviews

12:24Review Philosophy: Balancing Specificity and Broad Appeal

Review Philosophy: Balancing Specificity and Broad Appeal

15:14Production Process: Takes, Scripting, and Quality Control

Production Process: Takes, Scripting, and Quality Control

19:22Team Collaboration and Video Production Volume

Team Collaboration and Video Production Volume

22:24The Impact of Shorts and Elaborate Video Intros

The Impact of Shorts and Elaborate Video Intros

24:41Creative Meetings, Team Size, and Management Challenges

Creative Meetings, Team Size, and Management Challenges

27:03Channel Strategy and the Value of In-Person Collaboration

Channel Strategy and the Value of In-Person Collaboration

29:05Collaboration Software and the Need for a Personal Assistant

Collaboration Software and the Need for a Personal Assistant

31:13The Role of the Head of Production and the iPhone Review Strategy

The Role of the Head of Production and the iPhone Review Strategy

33:23Competitive Advantage and Navigating the Review Landscape

Competitive Advantage and Navigating the Review Landscape

35:41Packaging Strategy and Avoiding Controversy

Packaging Strategy and Avoiding Controversy

39:39The Impact of Reviews on Products and Companies

The Impact of Reviews on Products and Companies

42:34The Role of a Professional User and Considering Influence

The Role of a Professional User and Considering Influence

44:39Audience Feedback and Its Impact on Content

Audience Feedback and Its Impact on Content

48:16Handling Negativity and Unexpected Video Performance

Handling Negativity and Unexpected Video Performance

50:55Celebrity Status and Public Recognition

Celebrity Status and Public Recognition

53:21Avoiding CES and the Idea of a Disguise

Avoiding CES and the Idea of a Disguise

55:08The Value of Talking to People Anonymously

The Value of Talking to People Anonymously

58:30Home Screen Analysis: App Choices and Notification Policy

Home Screen Analysis: App Choices and Notification Policy

1:00:41Embarrassing Mistakes and Social Media Preferences

Embarrassing Mistakes and Social Media Preferences

1:02:23Email Management and the Use of Superhuman

Email Management and the Use of Superhuman

1:04:38Superhuman's Effectiveness and Browser Preferences

Superhuman's Effectiveness and Browser Preferences

1:06:22Task Management with TickTick and Notion

Task Management with TickTick and Notion

1:07:31Excitement for Techvember and Waveform Podcast

Excitement for Techvember and Waveform Podcast