#485 - Amazon PPC Extreme Makeover Workshop

This podcast episode centers on optimizing Amazon advertising strategies, particularly for established accounts needing revitalization. Bradley and Vincenzo discuss the Project X account, using it as a case study for advertising improvements. Key areas explored include bid rules, keyword harvesting, and day parting, with an emphasis on leveraging data for informed decisions. Vincenzo stresses the importance of placements, Amazon Marketing Cloud, and tailoring budgets based on historical data, advocating for single keyword campaigns to maximize control and profitability. The discussion highlights the need for strategic ACoS management, balancing immediate profitability with long-term organic ranking goals.