Ever wonder if product management is really different in hardware versus software? In this episode, hosts Ryan Cantwell and Joe Ghali dig into the nuances — and the common ground — between these two worlds.

From myths about MVPs and iteration to the very real challenges of supply chains, tooling, and long development cycles, they unpack what makes hardware product management unique. At the same time, they highlight the transferable practices both sides can borrow, from prototyping and discovery to stakeholder management and risk planning.

Along the way, Ryan and Joe explore what hardware PMs can learn from software’s iterative mindset, and what software PMs can gain from hardware’s rigor and discipline. The conversation is full of practical insights, surprising perspectives, and a reminder that product managers of all stripes have more in common than they think.

Whether you’re in hardware, software, or somewhere in between, pull up a chair on the porch and discover how learning across disciplines can make you a stronger product leader.

Time Stamped Notes:

Introduction and Fun Fact
[00:00] Welcome – Intro and setup for the discussion.
[00:07] Proctor & Gamble – Launches a new product every 4.5 days.
[00:25] Framing – Are hardware and software PM really that different?

Exploring Product Management Differences
[01:08] Skepticism – Hardware PMs often dismiss software-driven advice.
[02:13] Defining hardware – Physical, tangible products with weight and substance.
[03:30] Software bias – Most frameworks assume code, not compliance-heavy products.

Understanding Hardware and Software Products
[04:11] Value delivery – Hardware, software, and services deliver value differently.
[05:20] Culture divide – Hardware PMs often roll eyes at “software-first” frameworks.
[06:00] Org influence – Structures drive differences as much as product type.

Agile and Product Management in Hardware
[06:20] Agile ≠ product – Agile is process, not product management.
[06:54] MVP myths – MVP isn’t “crippled” or deficient.
[08:11] Hardware MVPs – Often demos, prototypes, or Wizard of Oz tests.
[09:27] Tools differ – Core mindset stays the same.

Learning from Each Other
[09:46] Prototyping – Shared practice across hardware and software.
[11:23] Customer rigor – Hardware PMs rely on deep customer input before investment.
[13:10] Planning – Hardware forces stronger upfront planning.
[17:36] Market analysis – Software PMs excel at continuous scanning.
[19:00] Cross-learning – Both sides benefit from borrowing practices.

Myths and Realities in Product Management
[19:17] Myth-busting – Testing assumptions about iteration and risk.
[19:36] Iteration speed – Hardware iteration slower, riskier than software.
[21:45] Technical depth – Hardware PMs often need stronger engineering knowledge.
[23:30] Reality check – Iteration exists in hardware, just looks different.

Conclusion and Takeaways
[23:59] Shared lessons – Each domain has practices worth adopting.
[28:40] Perspective – Don’t dismiss techniques from “the other side.”
[32:34] Closing – Hardware and software PMs aren’t that different.
[34:41] Call to action – Go make product friends across domains.

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Hardware vs Software Product Management: Same or Different?

The Product Porch