A Note from James:

This might be the most useful episode I’ve ever done. Not that the others weren’t useful—they were—but this one goes above and beyond. It was also awkward for me, and honestly a little embarrassing, to ask some of these questions. I asked them anyway, and I’m glad I did, because the answers were excellent.

This episode is with Dr. Nicole McNichols, who just released her book You Could Be Having Better Sex: The Definitive Guide to a Happier, Healthier, and Hotter Sex Life. There was so much strong material that we split the conversation into three parts.

This first episode focuses on what great sex actually is, the myths most of us have absorbed, and what really separates good sex from bad sex. Episode two will focus on the science and mechanics of pleasure—how sex actually works. Episode three will be about keeping the spark alive over time.

I had a lot of fun talking with Dr. McNichols, and I hope you enjoy this first part.

Episode Description:

What actually makes sex good—and why do so many people get it wrong?

In this episode, James talks with human sexuality professor Dr. Nicole McNichols about how modern myths around sex, porn, dating culture, and “chemistry” distort what people think they’re supposed to want. Instead of performance, novelty, or intensity, she explains why pleasure, communication, and feeling genuinely wanted matter far more.

They also unpack why anxiety and uncertainty are often mistaken for chemistry, how emotional and intellectual intimacy feed sexual connection, and why setting clear boundaries is essential—not just in relationships, but in dating itself.

This conversation reframes sex in a way most people were never taught, grounded in research, real relationships, and practical self-respect.

What You’ll Learn:

Why great sex is defined by pleasure, communication, and responsiveness—not performance or novelty
How anxiety, inconsistency, and “the chase” get mistaken for chemistry
Why non-sexual touch and everyday intimacy directly affect sexual desire
How intellectual connection and feeling seen feed attraction
How setting clear boundaries in dating protects your emotional and sexual health

Timestamped Chapters:

[00:02:00] Episode Preview: Porn myths, exaggerated expectations, and false ideas about desire
[00:03:18] A Note from James
[00:04:36] Interview Begins: Dr. Nicole McNichols’ background and teaching human sexuality
[00:07:05] What’s the difference between bad sex and great sex?
[00:10:16] The role of caring and communication
[00:11:21] In defense of “vanilla” sex
[00:12:47] Why non-sexual touch matters more than people realize
[00:14:23] Intellectual intimacy and sexual attraction
[00:15:25] Sapiosexuality and attraction beyond looks
[00:17:03] Chemistry vs. anxiety in relationships
[00:19:13] The real number-one sexual fantasy: feeling wanted
[00:21:15] The myth of “playing the game” in attraction
[00:24:30] Dating in the culture of ambiguity
[00:26:14] Why intentional dating matters
[00:27:55] Boundaries, confidence, and self-care

Additional Resources:

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What is Great Sex: Myths About Sex, and What Separates Good Sex and Bad Sex!

The James Altucher Show