
Klarna CEO Sebastian Siemiatkowski discusses the transformative impact of AI on software creation, SaaS business models, and the future of financial services. Siemiatkowski argues that AI is driving the cost of software creation to near zero and will drastically reduce switching costs between SaaS vendors, threatening established ERP systems. He shares Klarna's strategy of building its own AI-powered customer service and internal tools to provide better context and VIP customer experiences, even if it means staff reductions. He also touches on Klarna's vision to become a digital financial assistant, competing with companies like Revolut and Nubank, and emphasizes the importance of global presence, data ownership, and brand building in the fintech landscape.
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