In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog.

As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community.

Matej and I discuss a wide variety of topics over the course of our conversation, including:

Creative strategy, including Matej's recent primer on integrating AI tools into the creative production process
Web onboarding and web-based user acquisition for mobile games
The analytics and reporting tools Matej sees used most commonly
Approaches to competitor analysis
The current mobile gaming conference landscape and which conferences Matej considers to be "can't miss."

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

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Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

The Mobile Dev Memo podcast is available on:

Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)

Mobile Dev Memo Podcast