Facts: AI started mainly as a marketing tool. 📢

Sure, many marketers have been ahead of the curve when it comes to AI tools and creating high-quality, AI-driven outputs.

But now they face a major problem: decades of marketing experience can no (largely) be achieved with a few reps of today's latest AI tools.

So, what's your company supposed to do? And how can you possible build a team full of AI-savvy marketers?

Join us and find out.

How to Build a Team of AI-savvy Marketers -- An Everyday AI Chat with Jordan Wilson and Scott Morris

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Topics Covered in This Episode:

Sprout Social's AI-Powered Marketing Tools
Building an AI Savvy Marketing Team
Implementing AI Strategy in Marketing Departments
Evolving Marketer Roles with Generative AI
AI Tool Selection and Workflow Integration
Measuring AI Impact on Marketing Performance
Creating New Roles for AI Transformation
Combating AI-Generated Content Slop
Future-Proofing Teams for Rapid AI Advancements
Aligning Marketing, Sales, and Product with AI

Timestamps:

00:00 "Building AI-Savvy Marketing Teams"

05:50 AI Strategy and Experimentation Foundations

08:40 AI Experimentation to Structured Workflow

13:24 Adapting to AI in Marketing

16:01 "AI Roles Transforming Workflows"

19:12 "AI's Role in Marketing Debated"

23:09 AI Advancements and Team Preparedness

25:49 AI Investment for Business Outcomes

Keywords:

AI savvy marketers, building an AI marketing team, AI marketing skills, AI in marketing, generative AI, large language models, agentic AI, marketing technology, martech, Sprout Social, social media management platform, AI tools for marketers, content marketing with AI, AI content creation, AI for social media, AI analysis in marketing, AI social listening, Trellis AI agent, AI experimentation, AI council, business outcomes with AI, marketing and sales alignment, AI in product teams, end-to-end AI workflow, AI-powered content, brand voice in AI, AI workflow adoption, AI prompt engineering, repeatable AI systems, SEO AI tools, AirOps, creative AI roles, director of AI marketing transformation, human touch in AI content, AI

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Start Here ▶️

Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and access all episodes there: StartHereSeries.com

Ep 722: How to Build a Team of AI-savvy Marketers

Everyday AI Podcast – An AI and ChatGPT Podcast