132. Build your culture like a product, w/HubSpot's Dharmesh Shah

This podcast episode explores the journey of Dharmesh Shah, co-founder of HubSpot, in building a strong company culture. He emphasizes the importance of defining, iterating, and selling the company culture to employees. This iterative process led to the creation of the HubSpot Culture Code, known for its transparency, customer focus, and employee empowerment. HubSpot's culture also values transparency, inclusivity, boldness, and diversity, emphasizing the need to solve for the customer, take risks, and foster an adaptable culture. Diversity is seen as a key component in bringing fresh perspectives that contribute to better decision-making.