What happens when every company becomes a media company — and audiences stop behaving like audiences?

In this episode of Next TMT Talks, hosts David Bloom and Daniel Frankel welcome media guru David Lieberman, media management professor at The New School and author of the upcoming book Citizens of Content, for a wide-ranging conversation on how AI, fragmented audiences, and creator communities are reshaping the media business.

From the collapse of shared mass-media culture to the rise of community-driven engagement, this discussion explores why traditional media strategies no longer work — and what replaces them next.

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🔎 Topics Covered

Why “every company is now a media company”
AI’s impact on media careers and management
The decline of mass audiences and water-cooler culture
Community-driven media vs traditional fandom
How younger audiences consume news via Instagram & creators
FAST channels, local TV, and broadcast’s uncertain future
Why engagement — not ROI — may be media’s new strategic asset
Inside Citizens of Content and the future of audience relationships

Next TMT Talks explores the intersection of media, technology, telecom, and entertainment economics — built for industry insiders, executives, and creators navigating a rapidly changing landscape.

🎧 Available on Spotify, Apple Podcasts, and YouTube

AI, Community Media & The End of Mass Audiences | Media Guru David Lieberman | Next TMT Talks

Next TMT Talks: The Intersection of Technology, Media and Telecom