HIGHLIGHTS: Hans Ulrich Obrist

Hans Ulrich Obrist, Artistic Director of the Serpentine Galleries, defines the role of a modern curator as a "junction maker" who creates unexpected connections between people, ideas, and art. Success in the art world stems from deep listening and enabling artists to realize previously impossible dreams, often through long-term relationships established during decades of daily studio visits. To increase visitor engagement, exhibitions are evolving into multi-sensory experiences that integrate emerging technologies, such as the Serpentine’s partnership with Fortnite which attracted 150 million virtual visitors. Obrist maintains a rigorous productivity cycle, formerly experimenting with the Da Vinci sleep schedule and now utilizing a "night producer" to manage global correspondence. Business leaders can gain a competitive edge by adopting the artistic practice of "pivoting" in the face of the unknown and integrating artists into corporate boards to navigate increasingly unpredictable futures.