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You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals that actually make businesses win. He explains how most founders are using AI wrong and why proof will matter more than ever. The tools don’t matter. Outcomes do.

In this episode

00:00 Using AI without becoming an AI business

02:25 Learning AI by automating tasks

06:10 How can AI reduce business risks?

07:20 Recognizing patterns to automate your workflow

09:43 Adding proof to AI content to stand out

12:41 Examples of AI adaptation across departments

More Value:

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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

4 Ways to Use AI in Your Business | Ep 968

The Game with Alex Hormozi