Nate Halberstadt sits down with Matt Oczkowski to break down the real Trump 2016 data playbook and so-called Cambridge Analytica scandal. They talk psychographics, Facebook wars, targeting the "shy Trump voter," and how AI and first‑party data are rewriting campaigns and brands today. Inside stories from the campaign war room to consumer intel — no media spin, just receipts.

Matt Oczkowski is Founder & CEO of HuMn Behavior and the former Head of Product at Cambridge Analytica. He was one of the data masterminds behind the Trump 2016 and 2020 campaigns.