#366 - Amazon PPC In The Eyes Of A High-Performing Agency with Elizabeth Greene | AM/PM Podcast

This podcast episode features Elizabeth Greene, a stay-at-home mom and PPC expert, who shares valuable practical advice and real-world examples about Amazon PPC. She discusses the best ways to launch products and provides insights on strategies for selling on platforms such as Amazon and Walmart. The episode highlights the importance of networking online, the evolution of Amazon's advertising platform, and the challenges faced by advertisers in the PPC space. The conversation also explores the reactions and concerns of industry professionals in response to recent AI changes made by Amazon. Overall, this episode provides strategic insights and valuable tips for advertisers looking to optimize their campaigns on Amazon.

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#366 - Amazon PPC In The Eyes Of A High-Performing Agency with Elizabeth Greene

AM/PM Podcast

Practical Advice and Examples for Amazon PPC: Learn from the Best in the Business

Balancing Family and Business: Embracing a Life You Love

Exploring Different Paths: From Rose Colored Glasses to Retail Arbitrage

The Evolution of Amazon's Advertising Platform: From Basic to Sophisticated

The Challenges of PPC Advertising: Rising Costs and Potential Complexities

Potential Impacts of AI Changes on Advertising and PPC

Understanding ASIN Targeting and Expanded Targeting on Amazon

Effective Strategies for Launching a New Product on Amazon

Focusing on Relevancy: The Power of Specific Keywords in Product Research

Setting Budgets and Goals for Advertising on Amazon: Strategies and Considerations

Calculating the Cost and Competitiveness of Keywords for Ranking

Calculating Advertising Costs and Competing in Highly Competitive Categories on Amazon

Challenges and Insights in Amazon Advertising: Search Query Performance and Client Selection

Maximizing Advertising Success on Amazon: Insights and Strategies for Sponsored Product Ads

Key Factors for Successful Video Ads and the Importance of Collaboration in PPC Agencies

The Importance of Collaboration and Expertise in Account Management

#366 - Amazon PPC In The Eyes Of A High-Performing Agency with Elizabeth Greene

AM/PM Podcast

00:00Practical Advice and Examples for Amazon PPC: Learn from the Best in the Business

Practical Advice and Examples for Amazon PPC: Learn from the Best in the Business

03:27Balancing Family and Business: Embracing a Life You Love

Balancing Family and Business: Embracing a Life You Love

06:09Exploring Different Paths: From Rose Colored Glasses to Retail Arbitrage

Exploring Different Paths: From Rose Colored Glasses to Retail Arbitrage

09:26The Evolution of Amazon's Advertising Platform: From Basic to Sophisticated

The Evolution of Amazon's Advertising Platform: From Basic to Sophisticated

12:45The Challenges of PPC Advertising: Rising Costs and Potential Complexities

The Challenges of PPC Advertising: Rising Costs and Potential Complexities

16:42Potential Impacts of AI Changes on Advertising and PPC

Potential Impacts of AI Changes on Advertising and PPC

21:41Understanding ASIN Targeting and Expanded Targeting on Amazon

Understanding ASIN Targeting and Expanded Targeting on Amazon

26:30Effective Strategies for Launching a New Product on Amazon

Effective Strategies for Launching a New Product on Amazon

29:51Focusing on Relevancy: The Power of Specific Keywords in Product Research

Focusing on Relevancy: The Power of Specific Keywords in Product Research

33:49Setting Budgets and Goals for Advertising on Amazon: Strategies and Considerations

Setting Budgets and Goals for Advertising on Amazon: Strategies and Considerations

37:10Calculating the Cost and Competitiveness of Keywords for Ranking

Calculating the Cost and Competitiveness of Keywords for Ranking

39:20Calculating Advertising Costs and Competing in Highly Competitive Categories on Amazon

Calculating Advertising Costs and Competing in Highly Competitive Categories on Amazon

42:13Challenges and Insights in Amazon Advertising: Search Query Performance and Client Selection

Challenges and Insights in Amazon Advertising: Search Query Performance and Client Selection

47:23Maximizing Advertising Success on Amazon: Insights and Strategies for Sponsored Product Ads

Maximizing Advertising Success on Amazon: Insights and Strategies for Sponsored Product Ads

50:22Key Factors for Successful Video Ads and the Importance of Collaboration in PPC Agencies

Key Factors for Successful Video Ads and the Importance of Collaboration in PPC Agencies

54:05The Importance of Collaboration and Expertise in Account Management

The Importance of Collaboration and Expertise in Account Management