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29 Mar 2024
1h
15m
140 当热爱贯穿生活,兴趣消费创造更大的舒适圈
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本期播客节目讨论了兴趣消费的定义和特点,以及它与消费升级的关系。兴趣消费是购买与个人兴趣和情绪价值相关联的产品或服务,它可以为个人带来情绪上的满足感和快乐。兴趣消费可以表现为购买更昂贵的商品或购买具有特殊意义或情感价值的商品。兴趣消费还可以通过KOL的影响力和社群的形成,带动新的消费潮流。此外,兴趣消费还促进了消费分享和再消费的良性循环,满足了消费者对美好生活的向往。
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How to Get Rich: Every Episode
Naval