Here's one of the most common patterns I see for DTC brands:

They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse.

Today on the show, I'm talking you through why its so common to step in that trap, and how to avoid it.

EPISODE SPONSORS

BEHIND THE SCENES STUDIO

Build your ad creative team in the Philippines with the same team I use for my agency at Behind The Scenes Studio: https://bts.studio.⁠

BILY

Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠https://bily.ai⁠⁠⁠.

THE BEST MEDIA BUYING TRAINING ON THE INTERNET:

Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠⁠

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account

The Andrew Faris Podcast

How To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account