Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.

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Show notes

Hilary Maloney @HilaryMaloney
Bishop, bouldering, Free Solo
brand strategy
photojournalism
Parlore
Muse 2.0 launch memo
messaging
Notion’s “source of truth” message
Metamuse episode on brand
Dropbox, WeTransfer
above the fold
Apple’s “Think different” campaign
challenger brand strategy
Apple’s “Behind the Mac” campaign
Muse memos
knowledge management, second brain
the four Cs
Always Sunny pinboard meme
Deep Work
brand persona
Maker’s Schedule, Manager’s Schedule
trope
Crossing the Chasm
Metamuse episode on collaboration with Nikolas Klein

57 // Messaging with Hilary Maloney

Metamuse

57 // Messaging with Hilary Maloney