75. Unlocking the Power of Amazon Marketing Cloud with Sreenath from Intentwise 

In this episode of the Clear Ads podcast, George interviews Sreenath, a thought leader in Amazon Marketing Cloud (AMC) and founder of Intentwise. Sreenath discusses Intentwise's mission to bridge the gap between fragmented data and actionable insights for brands and agencies on Amazon and Walmart. He details Intentwise's three solutions: an ad optimization platform, a data foundation layer, and an AMC solution co-developed with Amazon. Sreenath shares his background and the origin story of Intentwise, from its beginnings as a Google AdWords agency to its pivot towards Amazon Ads. The conversation explores how to leverage AMC data for better decision-making, including examples of audience creation and utilization. They discuss the role of AMC in solving the problem of incremental growth in Amazon DSP, practical applications of AMC data without DSP, and Sreenath's predictions for the successful adoption of AI in the industry, as well as the future of commerce.