80. Mastering Meta Ads with Josh from Gold Star Social Media 🚀

In this episode of the Clear Ads podcast, "Highway to Sell," host George interviews Josh, an expert in Facebook and Instagram advertising, about his journey and insights into running successful ad campaigns. Josh shares his experiences working with brands like Just Eat and Nike, discusses common issues businesses face with ad setups and campaign structures, and analyzes the impact of Meta's changes, including iOS updates and interest targeting limitations. He provides actionable tips, such as optimizing ad offers, leveraging organic content, focusing on best-selling products, and ensuring landing pages are conversion-friendly. Josh also touches on future trends, like Facebook's hardware integrations and new ad placements, emphasizing the importance of aligning ad strategies with Facebook's goal of keeping users engaged on the platform.