In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

Topics discussed include:

How to truly differentiate and grow an audience
How to create a content tilt
Do you build or buy?
Focus on creator, brand or content brand?
and many more content marketing insights

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Secrets to Growing a Content Brand [Special Episode] (415)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Secrets to Growing a Content Brand [Special Episode] (415)