This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.

This week's links:

QUICK HITS

Apple To Spend $1Billion On original TV Shows For Its Streaming Platform
https://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/

The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad
https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1

Brands Will Not Be Eclipsed
http://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/

IN DEPTH NEWS

Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality
http://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/

Facebook’s Advertising Fallacy - That It Works
https://www.forbes.com/sites/pamdanziger/2017/08/13/facebooks-advertising-fallacy-that-it-works/#1370bdb1662e

SHOW SPONSOR - SMARTLING

Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197

RANTS AND RAVES

http://www.minonline.com/the-big-idea-behind-harvard-business-reviews-record-growth/

https://www.mediapost.com/publications/article/305986/gdpr-drives-growth-in-security-spending-gartner.html

https://www.amazon.com/Zillow-Talk-Rules-Real-Estate/dp/1455574740

TOM - AAHA
https://www.aaha.org/professional/resources/trends_magazine.aspx
https://www.aaha.org/professional/resources/trends_archive.aspx

PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?