In this episode, Avi sits down with de-commerce builder Eric FJ, creator of Conduit Market, to explore how Nostr and Bitcoin can rebuild the old-school bazaar in protocol form. They dig into NIP-99 product listings, NIP-17 DM-based order flows, and the emerging “infinite product pool” that multiple marketplaces like Shopstr, Plebian Market, and Conduit can all share and filter in their own ways. Along the way, they tackle price discovery vs discovery distortion on Amazon-style platforms, local artisans thriving in a monoculture world, and how web-of-trust, reputation and privacy-preserving messaging could solve the “who do I trust with my address?” problem. They also get practical about business models with zero platform fees, BTC Pay and stablecoins as bridges, and what it will take to make decentralized markets feel as smooth as mainstream e-commerce while staying sovereign.

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