20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

Omer Shai, CMO at Wix, discusses balancing brand and acquisition marketing, particularly in the context of Super Bowl commercials. Shai emphasizes measuring Time to Return on Investment (TROI) over lifetime value, focusing on shorter cohort analysis (one to 28 days) to quickly impact results. He advocates for diverse traffic sources to build sustainable business and mitigate risks associated with reliance on single channels. Omer stresses the importance of product-centric storytelling and the need for AI-savvy marketing teams, even if it means hiring individuals with less traditional marketing experience. He shares insights into channel performance, highlighting brand as the best performing and expressing a desire to improve TikTok and LinkedIn strategies.