11 Feb 2026
41m

My mother-in-law's side hustle made $1M selling pillows?!?

Podcast cover

My First Million

Sam Parr interviews his mother-in-law, Smithy Sodine, about how she created a multi-million dollar decorative pillow business, Smithy Home Couture, starting with only $10,000 and no prior e-commerce experience. Smithy discusses her early passion for sewing, her transition from teaching to entrepreneurship, and the initial discouragement she faced. She emphasizes the importance of customer service, maintaining a personal connection with clients, and her hands-on approach to buying fabric and creative design. Smithy also reflects on the advantages of being an immigrant, the value of emotional support, and her intentional approach to balancing work and life.

Outlines

Part 1: Background, Inspiration

Part 2: Business Model, Growth

Part 3: Mindset, Strategy, Challenges

Part 4: Personal Stories, Conclusion

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